We then focused on tourist destinations especially those that were challenging in terms of logistics. The rationale behind this was firstly to assess our capability to reach our products to area that were not easily accessible. Secondly, to target the HORECA sector in such far flung places where hotels and restaurants have severe manpower shortages. Our products became a huge hit because they helped overcome the operational challenges faced by the F&B industry in such places. In the same year SPF took on itself the onus of making quality products available across the world. This too in easily consumable and convenient packs. We started export operations for these in Canada, USA, UK, Australia and the UAE.